The benefits of integrating social data into your existing business CRM data are tangible and plentiful. Social media is powerful, but it is ten times more informative and actionable when combined with traditional media, existing systems and emerging technologies like mobile. In this final post in our series we will look at the fifth and most cost prohibitive challenge for businesses integrating social media if they choose to do it on their own.
For reference, in part 1, we looked at the challenges of enormous social data volumes that can easily overwhelm enterprise systems and put the rest of their organization at risk. In part 2, the difficulties of managing unstructured social data as well as the new methods and standards of accessing social data were addressed. In the last post, part 3, we covered the challenges of cleaning, organizing and enriching social data to make it useful and meaningful. Let’s take a look at the fifth of the most notable challenges to integrating social media data into your business and how Visible® can help.
5. Big Data and Internet Scale
It’s kind of like the elephant in the room that no one wants to talk about—the massive volumes of data that the constant stream of real-time data produces. In order for this data to have value, businesses need to determine what data to integrate and what data to ignore.
Social Intelligence technology needs to effectively handle the immense data of the Internet, be designed to scale and keep pace with the growth of social media. It needs to be built on a platform like Google and Yahoo!- designed for performance and reliability with a cloud-like scalability to stay ahead of business needs and social media proliferation.
The reality is that most enterprises simply do not have the resources or desire to take on such a project. Instead, they look for partners like Visible who are industry leaders and are in the business of delivering integrated social media solutions helping enterprises move from social data chaos to business value.
How Visible Can Help
Visible is the leader in monitoring, analytics and engagement solutions, providing the perfect combination of software and services to harness business value from social communities. Our next generation social media platform, Visible Intelligence®, is designed to deliver big improvements in competitive and brand intelligence, social media engagement, marketing ROI and smarter customer insights through an agile platform that activates brand communities at Internet speed and enterprise scale.
Our platform captures the universe of social data including the Twitter Firehose, Facebook and a host of other social API’s, in addition to our proprietary data collection and data partnerships. All of this data is then cleansed, processed, enriched and made available in near-real time to help business optimize outcomes across enterprises and realize the difference between data and insight.
We have been empowering many of the world’s largest brands including Microsoft, FedEx and American Express to inform business decisions, influence purchase behavior, perform crisis monitoring and response, build brand loyalty and improve customer relationships by harnessing the business value found in social media since 2005. Sound impressive? Thanks! The Visible team has worked hard to build the best-in-class platform and become the industry leader (and we’re not done improving yet!). Please contact us if you would like to learn how Visible can help you achieve your business goals.
Are there other challenges we didn’t cover? We’d love to hear from you!
~Jackie Kmetz
Social Intelligence Crusader
